International Brand
All new construction and no conversions
Single restaurant and bar, limited service operation
Efficient operating system
Effective reservations, sales and marketing
Fast track construction (less than one year)
Land owner's equity participaion or land lease from local government
Minimum construction cost (40% of current cost per room )
Separate main building, reception area
Local materials
Efficient layout focused on guestrooms
Systemized construction allowing for 10 hotels to be built concurrently
Innovative financing options including employee & stock holder participation
Staff training and education
Reduced operational costs through efficiencies and out-sourcing
Strict standards for products and services
Hotel development package including layout, drawing, engineering, permitting, finance, design, education, and pre-opening
Strategic alliances with major corporations